Branding | Logo Design
Designing for the future.
The new identity for Blenders Eyewear is an evolution that optimizes for legibility across all applications, and is a milestone in Blender’s growth as a brand. With current partnerships with
OLD LOGO (2015-2022)
NEW LOGO (2022)
Two stripes to rule them all.
Part of this branding package was also a big new bold approach to our stripes logo. We took it out of it’s container and are leaning into BIG, BOLD placements. This is all part of a confident step into the future with our branding, and stripping it down to the most basic elements.
Retail Ready
This new mark has allowed us to have big bold signage for the first time, and it has dramatically increased the legibility needed for street facing storefronts.
A Flexible System
The new branding kit also included a new (long overdue) identity for Blenders Prescription which allows our branding to stay cohesive.
