Klover is a boutique agency that specializes in athlete management for golfers.


Moodboard

Golf is cool now.

Golf isn’t just for old dudes anymore. After recently awakening from its deathbed, the resurgence of golf back into the mainstream has brought with it a whole new style and approach with an emphasis on cool. High fashion and streetwear brands alike are leaving their mark on the game and the fans around it. The goal of this project was to find the “line” between cool and traditional.

Design Elements


“K”

for “Klover”

Golf Flag

Rooting them in golf


Sketches


Final Brand Marks


Logo Rules


Color Story

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Makua Rothman

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