The shades that broke the internet.
Blenders Eyewear and Deion Sanders came together to create a stylish and performance-driven collection that combined Sanders' athletic flair with Blenders’ vibrant designs. What happened next, shocked the world… us included.
Challenge Accepted.
This piece aims to capture the essence of Coach Prime's swagger, the distinctive style, and the vibrant energy of the Colorado Buffaloes, all without relying on any intellectual property or pre-existing creative assets. At this early stage in the partnership, we had solely product specifications to guide us. Collaborating closely with a skilled team of 3D designers, we crafted our vision using a color palette of black and gold.
Concept, Art Direction, Graphic Design
