Stay Psyched x Blenders Eyewear was a bucket list project for me

Jamie O’Brien is the Miriam Webster’s dictionary definition of “psyching”. Everything that guy does pushes the limit of crazy and spectacular, so getting to design the campaign for his signature series shades was quite the treat for a long time fan like myself. As the principal designer for this project, I created all assets outside of photo + video that was captured on location in Hawaii. This project was a huge success all around, and quite the treat to work on.

Featuring:

Product Photography by Patrick Martin
Creative Direction and Photography by Terry Snyder
Videography by Jim Derner